The Home Inside Green Apple Books

Green Apple Books hides an early Richmond District home in its core.

1916 postcard of Clement Street
A postcard view of Clement Street looking east to 6th Avenue around 1916. The building now occupied by Green Apple Books is second from left. Check out the transit car!

A version of this story appeared on for Green Apple Books’ 50th anniversary in 2017.

I could live in Green Apple Books. And once people did.

I’ve been a customer of beloved Green Apple Books for most of my life. I find it one of life’s greatest pleasures to browse the stacks of the original store at 506 Clement Street, the floorboards creaking under my feet as I wander the funky labyrinth of shelves and staircases.

Different kinds of customers trod those same floorboards before Richard Savoy opened his Richmond District bookstore in 1967. In the late 1940s, the building’s storefront was shared by Ed’s Togs, a dealer in men’s clothing, and Vincent Belmonte’s Coliseum Furs.

1940s view of Clement Street
Looking west on Clement Street from 6th Avenue in the late 1940s. A 2-Clement streetcar passes Ed’s Togs and Coliseum Furs, which both occupied what is today Green Apple Books at 506 Clement Street. (OpenSFHistory/wnp27.3994)

That the building is old should not be surprising to anyone who has climbed the wood staircases inside Green Apple Books, but what shocked me was how different 506 Clement originally appeared.

Early 1900s photos of 504 Clement Street
Members of the Cuneo family at 504 Clement Street in the late 1890s. Now the site of Green Apple Books at 506 Clement Street. (Courtesy of Jean Portello.)

Just before the turn of the twentieth century, the Green Apple Books building was addressed 504 Clement Street and the home of Hippolyte Cuneo's family. Cuneo was a foreman at the Joshua Hendy Machine Works in North Beach. He had moved with his wife Julia and their six children to Clement Street about 1895, and it’s possible the house was built about 1897.

One of Hippolyte’s granddaughters, Jean Portello, returned to 506 Clement Street in 2017 with her granddaughter for a visit. Jean was able to find the bedroom she slept in during the 1930s (upstairs in what I believe is now the Philosophy section). I was lucky enough to be making my weekly trip to the store and met them. Jean’s granddaughter later sent me an image (above) of the Cuneo home in the late 1890s. I believe Jean’s mother is one of the girls on the steps.

How does the peaked-roof Victorian match up with the familiar stucco-clad facade we all know so well today? Modern aerial views of the building show a flat roof from sidewalk to the rear of the lot. The look of the second story has been the same since Ed's Togs dealt seersucker suits during World War II, although a circa 1916 postcard view shows there once had been two bay windows before a 1930s Art Deco remodel. Even so, no Victorian home is visible. It must have been torn down, right?

1916 postcard of Clement Street and 6th Avenue
Colorized postcard view of 6th Avenue and Clement, about 1916.

Ah, but you’ll note that in the 1890s photograph Hippolyte Cuneo’s house was set back from the sidewalk with a cute little front yard. That space would be filled with a storefront addition, perhaps less than ten years after the home’s construction.

The Richmond District’s population boomed just after the 1906 earthquake and fire. Tens of thousands of people from the burned-out neighborhoods on the east side sought relief and permanent new homes in the mostly undamaged west. With the refugee relief headquarters and local post office nearby, the intersection of 6th Avenue and Clement Street became the neighborhood's unofficial town square. It was also a transfer point for streetcar lines.

The Cuneo front garden and entry stairs quickly became valuable real estate. The addition of a candy store/soda shop with apartments above made for instant income with the original house still in place behind. If we go back as far as 1909, we can see the peak of the old house is poking up above the Quality Inn candy store run by Miss L. B. O’Neil at 504 Clement Street:

1909 view of Clement and 6th Avenue
Detail of a United Railroads photograph (#U02412) taken of 6th Avenue and Clement on October 20, 1909. The gable of the Cuneo house can be seen in the upper left corner above and behind the facade of the far left building. Courtesy of SFMTA Photography Department and Archive.

At some point, likely during the Art Deco remodel, the building lost its attic and the gabled roof and the connection between addition and house was more formalized.

I love that neighborhood institutions I know intimately, like Green Apple Books, can still hide historical secrets, although I suppose I shouldn't be surprised. As the old saying goes, you can’t judge a book by its cover.

Great thanks to Jean Portello and Jean Minton for being kind to a strange historian accosting them on the sidewalk.

Two people in front of bookstore.
Jean Portello and her granddaughter visiting the "family home" in 2017.


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